Research and Development

The number of our development staff is approximately 25, and annually they produce 1,000 new product ideas. We imagine a perfect world where every child owns the toys of their dreams. To make this possible, we closely monitor the world trends in toys. To do this, our staff often attends international toy exhibitions and fairs. Though we believe quality is paramount, we do not intend to make our products uncompetitive. Therefore, we always strive to produce the highest quality products at the lowest price.